Amanco is a $700 million manufacturer of copper and PVC pipe and other infrastructure products, operating in 15 countries across Latin America.
The company faced increased competition from lower cost imitators and wanted to create a stronger focus on innovation to accelerate growth and create greater differentiation.
AspireUp, in partnership with Class Five Consulting, was retained to advise Amanco on how to create a robust and ongoing innovation effort.
We interviewed executives from Amanco's operations across Latin America and analyzed the company's new products process. Based on our research and benchmarking against industry best practices, we outlined a plan for creating new products success, including developing a new products strategy, creating an effective product development process, and aligning the organization and incentives with innovation goals.