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BlueCross BlueShield Association

BCBS Association consists of the 38 independently operated BlueCross BlueShield companies. The Blue System is the nation’s largest health insurer covering 99 million people, one-in-three of all Americans.

The Challenge

  • In the years ahead, the Blue System will navigate major challenges that will redefine how it does business in the future. The health insurance industry as a whole faces sweeping changes brought about by rising healthcare costs, legislative reform, and changing roles for both employers and employees in purchasing health insurance.

The Results

  • AspireUp worked with the 39 CEOs of the Blue System companies through facilitated work sessions and Board meetings to develop a common vision of the market and a cohesive set of strategic priorities for embracing the future.