BCBS Association consists of the 38 independently operated BlueCross BlueShield companies. The Blue System is the nation’s largest health insurer covering 99 million people, one-in-three of all Americans.
In the years ahead, the Blue System will navigate major challenges that will redefine how it does business in the future. The health insurance industry as a whole faces sweeping changes brought about by rising healthcare costs, legislative reform, and changing roles for both employers and employees in purchasing health insurance.
AspireUp worked with the 39 CEOs of the Blue System companies through facilitated work sessions and Board meetings to develop a common vision of the market and a cohesive set of strategic priorities for embracing the future.