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"Thanks to AspireUp, we now have a clearer vision for how we can shape our value proposition to stand out in a crowded market, and the practical next steps to make it happen."

Dan Harvey
Sr. Director

Cushman & Wakefield

Cushman & Wakefield

Cushman & Wakefield is the preeminent global real estate services provider, offering a full range of real estate services in all major business centers around the world.

The Challenge

  • Commercial real estate has become intensely competitive as both global and regional players continue to focus and specialize on attractive niches.
  • Cushman & Wakefield's Silicon Valley practice sought a brand strategy that would help it leverage its global brand while establishing a stronger local presence. The company needed a plan for reaching key prospects and establishing leadership in its area of specialization.

The Results

  • AspireUp worked closely with the client practice leaders to assess their current business and opportunities to leverage their strengths.
  • Conducted market research and analyses of competition, client needs and growing trends in the commercial real estate business.
  • Developed a brand strategy and marketing plan that focused on delivering all key elements for growing a professional service business: strategic positioning, identity, targeting, communicating the value proposition, and delivering a carefully defined service experience.