Clients
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"The AspireUp team brought us important new insights on how to market this business. Since implementing the new marketing plan growth has picked up significantly."
-Daniel Hamburger
President & CEO DeVry, Inc. |
DeVry University
DeVry Inc. is one of the largest publicly held international higher educational organizations in North America.
The Challenge
- DeVry was looking for a new marketing strategy to strengthen a test preparation product that faced strong and growing competition.
The Results
- AspireUp developed a strategic marketing plan to re-launch the business with stronger branding, a more competitive product offering, and a marketing mix designed to drive efficient growth.
- Revenue trends turned around and DeVry's market position has improved significantly
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