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Clients

Entrust

Entrust is an international training and mentoring organization that focuses on developing Christian leadership in parts of the world that do not have access to high-level biblical training.

The Challenge

  • Having operated as BEE International for 25 years, the organization sought a brand development process that would reflect their renewed vision to reach Christian leaders in all parts of the world.
  • The organization relied heavily on their website as a critical tool to unite a widely disbursed international staff, functionality and design appeal to foster this level of community.
  • The brand change required a launch announcement strategy to over 12,000 individuals, plus an identity package and brochure targeted at potential donors and volunteers.

The Results

  • AspireUp led a strategic branding process with the international leadership team to develop a new brand under the name "Entrust," derived from 2 Timothy 2:2.
  • A new logo was designed and carried through a complete set of communication materials for connecting with staff, partners, donors and the media.
  • A launch strategy was developed to execute a smooth global rollout, and ensure that there was an appropriate level of communication to each of the ministry's constituents.