E-mail Print
Back to client page



Entrust is an international training and mentoring organization that focuses on developing Christian leadership in parts of the world that do not have access to high-level biblical training.

The Challenge

  • Having operated as BEE International for 25 years, the organization sought a brand development process that would reflect their renewed vision to reach Christian leaders in all parts of the world.
  • The organization relied heavily on their website as a critical tool to unite a widely disbursed international staff, functionality and design appeal to foster this level of community.
  • The brand change required a launch announcement strategy to over 12,000 individuals, plus an identity package and brochure targeted at potential donors and volunteers.

The Results

  • AspireUp led a strategic branding process with the international leadership team to develop a new brand under the name "Entrust," derived from 2 Timothy 2:2.
  • A new logo was designed and carried through a complete set of communication materials for connecting with staff, partners, donors and the media.
  • A launch strategy was developed to execute a smooth global rollout, and ensure that there was an appropriate level of communication to each of the ministry's constituents.