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McDonald's/Savista

Savista, owned by Accenture BPO Services, was founded by McDonald's Corporation and AccelKKR to serve the franchise restaurant industry with business process outsourcing and technology solutions.

The Challenge

  • McDonald's invested in formation of the company to provide services and technology to restaurant owners to cost-effectively handle many of the challenges of running a mid-sized business. The company turned to AspireUp to develop a brand launch strategy and marketing plan.
  • The goal was to introduce a suite of new products and gain rapid awareness among the target audience with a limited marketing budget.

The Results

  • AspireUp developed a strategy for developing the brand based on a clarified definition of the target audience and the company's unique point of difference, as well as a marketing plan to roll it out. The market plans called for branding focused around the flagship product, and leveraging cost-efficient channels to build rapid awareness.
  • The company executed a highly successful launch, gaining penetration of its flagship POS system in more than 30,000 terminals at restaurant locations in 66 countries. Two years later, the platform was rated the No. 1 POS system for Quick Service Restaurants (QSR) and No. 1 POS system for large-scale restaurant chains in Hospitality Technology's annual retail software report.
  • Within 3 years of its successful product rollout, McDonald's and AccelKKR sold the company to Accenture BPO Services.