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Riverdeep is one of the country's fastest growing educational software companies, marketing a wide range of products under well-known brands like The Learning Company and Reader Rabbit in more than 20 countries.

The Challenge

  • Riverdeep's sales of educational software to schools is growing exponentially as educators seek the advantages of software in the classroom. At the same time, the company's consumer software business had seen dramatic declines given major external factors.

The Results

  • AspireUp developed a branding and product portfolio strategy to help the company navigate the significant shifts in its product markets and to maximize the value of their core brands in the new environment.