The Clorox Company is a $5 billion manufacturer and marketer of consumer products.
Clorox's household products unit, the company's largest and most profitable division, was facing flattening growth and needed to ramp up new products.
Research was expanded to identify new ideas to meet customer needs, a new products team was assembled, and a fast-track development process was established.
The result was a significant increase in number of consumer-tested new product idea and a better success rate among those products that were ultimately launched. Among the successes that emanated from this initiative were products that created entirely new segments, such as Tilex Daily Shower Cleaner.