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"AspireUp's branding and CRM strategy recommendations served as the cornerstone of our expansion to a new customer segment and were instrumental in that business' early success. The AspireUp team provided us with a first class level of insight and expertise which we certainly would not have been able to replicate on our own."

Michael Himmelfarb?
VP Product Marketing,

Spectra?Nielsen Company

The Nielsen Company

The Nielsen Company is a global information and media company with revenues of nearly $5 billion.

The Challenge

  • Nielsen has new product offering targeting consumer products companies that offers huge growth potential, but it needed a marketing plan to introduce it to corporate prospects and generate significant trial.

The Results

  • AspireUp developed a full CRM strategy to expand market penetration of the new product, with a primary focus on generating high-quality sales leads and building top-of-mind brand awareness.
  • To ensure quality input and buy-in to the plan, AspireUp formed a cross-functional oversight team and worked very closely with the Sales organization to ensure that the marketing plan was tightly linked to the sales process.
  • The plan provided a clear roadmap that defined the key brand messages, a precise target customer profile, key metrics to track, and roll-out plan for a new online and offline direct marketing effort.
  • After implementing the plan, Nielsen saw immediate improvement in the flow of quality sales leads and return-on-investment from marketing spending behind the business.