A merger of two industry leaders - VIP International and Lexington Services - provided the opportunity to re-launch the company under one stronger brand and chart a new strategy for growth.
AspireUp led a strategic exploration to define a new brand and reposition the company as the leader of a higher-margin, higher-growth industry segment.
Out of extensive customer research, a new marketing strategy was defined and a re-launch of the company was executed, which included development of a new brand name, identity and global PR and advertising campaign.
The company's new website was designed to more efficiently drive leads to the sales organization and convey the company's new positioning to a geographically dispersed audience.
The new branding helped raise the company's profile in the industry, which ultimately led to being acquired by a strategic buyer at a favorable financial return for investors.
Within two years of the brand re-launch, Vantis had improved its market position and was acquired by the industry's new market leader.