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AspireUp's branding work created alignment and energy across our subsidiaries. It also helped give us visibility we needed in the market to be successful.

-Rick Shaum
Former COO



Vantis is a multinational provider of services to the travel industry, focusing on marketing and revenue management consulting for hotels, airlines and car rental companies.

The Challenge

  • A merger of two industry leaders - VIP International and Lexington Services - provided the opportunity to re-launch the company under one stronger brand and chart a new strategy for growth.

The Results

  • AspireUp led a strategic exploration to define a new brand and reposition the company as the leader of a higher-margin, higher-growth industry segment.
  • Out of extensive customer research, a new marketing strategy was defined and a re-launch of the company was executed, which included development of a new brand name, identity and global PR and advertising campaign.
  • The company's new website was designed to more efficiently drive leads to the sales organization and convey the company's new positioning to a geographically dispersed audience.
  • The new branding helped raise the company's profile in the industry, which ultimately led to being acquired by a strategic buyer at a favorable financial return for investors.
  • Within two years of the brand re-launch, Vantis had improved its market position and was acquired by the industry's new market leader.