Wahl Clipper Corporation is an industry leader in the manufacture of grooming products, selling its products to professionals and consumers in 150 countries around the world.
Wahl Clipper has a strong tradition of innovation and superior customer service since it was founded nearly 90 years ago. However, the company has faced growing competition from both domestic and foreign manufacturers.
In order to maintain its strong focus on marketing superior products, the company brought in AspireUp to work with its senior management team.
AspireUp developed a workshop on how to create stronger brand differentiation through branding, teaching best practices through use of frameworks and case studies.
The team applied the frameworks to its own business as we guided discussion on the company's primary marketing challenges, and then developed action steps for strengthening the company's branding.