Resources

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brand strategy
From Mission to Message Why Brand Strategy Matters

"Brand & Strategy" interviews AspireUp's Roland Jacobs in "From Mission to Message - Why Brand Strategy Matters"

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kellogg
New Kellogg on Branding makes its mark

Tim Calkins co-edits Kellogg on Branding, "a collection of powerful insights...the latest thinking on brands."

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breakthrough
Breakthrough
Marketing Plans

Tim Calkins provides the practical guidance that marketers are longing for.”

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market leadership
Market Leadership Strategies for Service Companies

This is an essential book on marketing services to drive loyalty and differentiation, co-authored by Art Middlebrooks.

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corporation
Innovating the Corporation

An excellent read on accelerating innovation and creating successful new products. Co authored by Art Middlebrooks

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