"Brand & Strategy" interviews AspireUp's Roland Jacobs in "From Mission to Message - Why Brand Strategy Matters"
Tim Calkins co-edits Kellogg on Branding, "a collection of powerful insights...the latest thinking on brands."
“Tim Calkins provides the practical guidance that marketers are longing for.”
This is an essential book on marketing services to drive loyalty and differentiation, co-authored by Art Middlebrooks.
An excellent read on accelerating innovation and creating successful new products. Co authored by Art Middlebrooks
As Published in Willow, the magazine of the Willow Creek Association, in Fall 2003