Firm Leadership:
Board of Advisors:
Key Team Members: |
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We hire only ‘A players’ who have a collaborative style and a strong orientation toward getting results for clients. Each consultant bringing an average of 17 years experience.
Before becoming consultants, nearly all of our team members spent many years as practitioners, directly responsible for a P&L.
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The expertise of the team ranges from strategy through implementation – with deep skills in growth strategy, branding, development of new products and services, qualitative and quantitative market research, and design and implementation of marketing programs.
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Firm Leadership
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- Founded AspireUp in 2002; oversees strategy & operations and serves as senior consultant
- Specialties: branding, marketing strategy, new products
- Guest lectures at Kellogg School of Management and University of Chicago Booth Graduate School of Business
Previous experience:
- Orbitz - Chief Marketing Officer responsible for launch and development of the Orbitz brand
- The Clorox Company - Global Category Director responsible for Clorox branded products in 33 countries
- DigitalWork - SVP Marketing & Business Development
- Petopia.com - VP Marketing
- MBA from Harvard Business School
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Board of Advisors
- Clinical Professor of Marketing, Kellogg School of Management, Northwestern University
- Professor of the Year in 2006; Co-academic director of Kellogg’s branding program
- Specialties: marketing strategy, branding, bio-medical marketing
- Co-editor of Kellogg on Branding (2005)
Previous experience:
- Kraft Foods – 11 years leading marketing programs for large brands
- Booz Allen and Hamilton – Consultant
- MBA from Harvard Business School
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- Adjunct Professor of Marketing, University of Chicago Booth Graduate School of Business; Executive Director, Kiltz Center for Marketing Excellence
- Specialties: new product and service development, services marketing, branding
- Co-author of two books: Innovating the Corporation (2000) and Market Leadership Strategies for Service Companies (1999)
Previous experience:
- DigitalWork – Senior Director, Marketing and Product Development
- Kuczmarski & Associates – Partner; 12 years consulting with companies in new product development and services marketing
- Anderson Consulting (now Accenture) - Consultant
- MBA from University of Chicago
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Key Team Members
- 12 years experience in brand strategy and marketing communications
- Specialties: brand equity and identity, positioning, customer experience, product extensions, MarCom planning
- Adjunct professor of Marketing and Senior Faculty at Keller Graduate School of Business
Previous experience:
- Brand Strategy Consulting – Prophet Brand Strategy and Landor
- Marketing Management – Yesmail
- Advertising, Promotions, Direct Marketing – FCB and Frankel
- MBA in marketing from DePaul University
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- Over 25 years of advertising media planning and investment experience
Previous experience:
- Strategic Media Management - President
- Starcom Worldwide (Leo Burnett Group) – VP Media Director
- Foote Cone & Belding – VP Client Media Director
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- Senior consultant with 15 years serving Global 2000 clients
- Specialties: developing new business ventures, technology strategy, operations improvement, and implementation leadership
Previous experience:
- Keane Consulting – Managing Director, oversaw financial institutions practice area
- Balanced Growth Enterprises, a social entrepreneurship company – Founder
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- Seasoned marketing executive with more than two decade of consumer and business-to-business experience.
- Specialties: financial services industry, marketing strategy, direct marketing, and customer lifecycle management
Previous experience:
- Citicorp Diners Club – VP Marketing, U.S. Consumer Marketing
- SurePayroll – VP Marketing
- Bank One, Leapfrog Online, Nyco Products Inc. – Outside Consultant
- Marketing faculty at the University of Chicago – Graham School of General Studies
- MBA in marketing and organizational behavior from the Kellogg School of Management
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- Over 12 years experience leading large, complex marketing engagements
- Specialties: new product/services, branding, market research, marketing plans
Previous experience:
- Prophet Brand Strategy – Senior Engagement Manager
- Kuczmarski & Associates – Branding and New Products Consultant
- Teaches branding and marketing with American Marketing Association and American Management Association
- MBA from Kellogg Graduate School of Management
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- Senior consultant with more than 20 years experience in public relations and corporate communications.
Previous experience:
- Director of Public Relations for Brach’s Candy Co.
- Account leader for Burson-Marsteller Public Relations
- Consultant to public and private companies including Manpower, Inc., Briggs & Stratton, Miller Brewing, Rockwell Automation, Brach’s Candy and others.
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- 20 years experience in business development, marketing, sales and strategic planning as both consultant and practitioner
- Specialties: marketing strategy, new products/markets, sales force optimization, and CRM for healthcare organizations and small-to-medium businesses
Previous experience:
- Medela Inc, medical device manufacturer – VP Sales & Marketing
- The Bradford Exchange, direct marketer of collectibles – marketing leadership roles
- NICOR – Marketing Research
- Hewlett-Packard – Marketing Product Management
- MBA in Marketing and Quantitative Analysis from Washington University in St. Louis
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- Senior marketing and branding consultant with over 15 years experience
- Specialties: brand strategy, marketing strategy, and marketing research
Previous experience:
- Prophet Brand Strategy - Engagement Manager
- Kuczmarski and Associates – branding and new products consultant
- Information Resources, Inc. – client lead and project director
- MBA in marketing and strategy from the Kellogg School of Management
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- 27 years of experience in brand strategy consulting and brand management
- Specialties: brand positioning, new product development, communication strategy, brand portfolio management, opportunity assessment
Previous Experience
- The Cambridge Group – associated consultant
- Seneca Strategy Partners – Marketing Strategy Consulting. Founder and President
- The NutraSweet Company – Director of Marketing
- Kraft Foods – Brand Manager
- Quaker Oats – Assistant Brand Manager
- MBA, University of Michigan; BA, Northwestern University
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- Branding and Innovation Consultant with over 12 years experience leading strategic marketing engagements
- Specialties: brand strategy, new product development, marketing strategy, consumer research
Previous Experience
- Kuczmarski & Associates – Engagement Manager
- SC Johnson – Brand Management Roles
- Consultant to companies in a wide range of industries including: GE Healthcare, Con Agra Foods, General Mills, South Beach Diet, Alfa Corporativo (Mexico)
- MBA from Kellogg School of Management
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- Senior branding and marketing consultant with over 12 years experience
- Specialties: brand strategy, marketing strategy, and marketing research
Previous experience:
- Prophet Brand Strategy – Engagement Manager
- Simple Truth Communication Partners – Account Director
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- Advertising and marketing professional with 20 years experience
- Specialties: consumer research, focus group moderator, bringing insights to strategy
Previous experience:
- Leo Burnett Advertising – Research Manager
- President and Founder – Small Insights (Qualitative Research Firm)
- Works with Fortune 500, mid-sized and smaller corporations
- Masters in Advertising from University of Illinois
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- 15 years experience in marketing research and marketing strategy
- Specialties: quantitative marketing research, product/service development, pricing, predictive analytics, brand assessments
Previous experience:
- Avenue ISR - President
- The Intelligence Agency - President, Director of Research
- Frontier Natural Brands - Category Manager
- MBA from Kellogg Graduate School of Management
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