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market leadership
Market Leadership Strategies for Service Companies

This is an essential book on marketing services to drive loyalty and differentiation, co-authored by Art Middlebrooks.

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Innovating the Corporation

An excellent read on accelerating innovation and creating successful new products. Co authored by Art Middlebrooks

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Art Middlebrooks

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Art Middlebrooks, Board of Advisors

Adjunct Professor of Marketing

The University of Chicago Booth Graduate School of Business

Art Middlebrooks is a management consultant and corporate trainer who specializes in helping service companies grow through new product and service development, branding, and effective marketing strategies. In addition to his consulting work, Art currently teaches courses in Services Marketing and New Product Development at the University of Chicago Booth Graduate School of Business. He is also Executive Director for the Kiltz Center for Marketing Excellence at U of C.

Previously, Art was senior director of marketing and product development for DigitalWork, a B-to-B technology infrastructure company. Before that, he spent 12 years consulting with Kuczmarski & Associates, rising to position of partner in the firm. Art was also a consultant with Anderson Consulting (now Accenture.)

Art is co-author of two books, Innovating the Corporation (NTC Business Press, 2000) and Market Leadership Strategies for Service Companies (NTC Business Press and American Marketing Association, 1999.) He has spoken at numerous conferences and seminars, including the Product Development Management Association (PDMA), Institute of International Research (IIR), Marketing Information Group and Electric Utility Consultants. He has published other works in the PDMA Handbook of New Product Development, Management Review, Sales and Marketing Management, and Marketing News.

Art received an MBA in marketing and finance from the University of Chicago and a BS in computer science and economics from Duke University.