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New Kellogg on Branding makes its mark

Tim Calkins co-edits Kellogg on Branding, "a collection of powerful insights...the latest thinking on brands."

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breakthrough
Breakthrough
Marketing Plans

Tim Calkins provides the practical guidance that marketers are longing for.”

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Tim Calkins

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Timothy Calkins, Board of Advisors

Clinical Professor of Marketing

Kellogg School of Management, Northwestern University

Tim Calkins helps people and organizations use marketing strategy and branding to build strong and profitable businesses. At the Kellogg School of Management, Tim teaches marketing strategy, the most popular marketing elective in the Kellogg MBA program. He also teaches bio-medical marketing, one of the few courses available in the world focused solely on marketing issues in the pharmaceutical and medical device industries. Tim received the 2006 Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at the Kellogg School of Management.

In addition to teaching at Kellogg, Tim works with major corporations around the world on marketing strategy and branding issues. His recent clients include Eli Lilly, Abbott, Bausch & Lomb and Pepsi. Tim is co-editor of Kellogg on Branding (John Wiley & Sons, 2005), author of Breakthrough Marketing Plans (Palgrave MacMillan, 2008 and 2012), Defending Your: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave MacMillan, 2012) and has written numerous articles and teaching cases, all focused on marketing strategy and branding. Tim is co-academic director of Kellogg’s branding program. He teaches in many of Kellogg’s executive education programs including the Executive Development Program and the Kellogg Management Institute.

Tim has been quoted in publications including Business Week, Newsweek, USA Today, Advertising Age, and The New York Times. He has appeared on NBC, CBS, ABC, Fox, and CNBC.

Tim began his career at Booz Allen and Hamilton, where he worked on strategy and marketing projects. He joined Kraft Foods in 1991. During his almost 11 years at Kraft, Tim led businesses including A.1. steak sauce, Miracle Whip, Taco Bell, Seven Seas and DiGiorno. While at Kraft, Tim was responsible for the launch of more than two dozen new products and received numerous industry awards for creating outstanding advertising campaigns.

Tim received an MBA from Harvard Business School and a BA from Yale.